Live session: Building lasting DIY fundraising relationships
Updated August 15, 2025
Traditional DIY fundraising approaches naturally create isolated supporter experiences. But what if you could reimagine DIY as a community-building strategy that fosters deeper connections, drives ongoing engagement, and creates meaningful pathways between all your fundraising initiatives?
Join our August 20 session to hear insights from Keith Clarke, Director of Community & Corporate Partnerships at The Princess Margaret Cancer Foundation, on how The Princess Margaret Cancer Foundation made this possible with their DIY Challenge program.
DIY fundraising can sometimes feel like managing hundreds of separate campaigns. Individual supporters doing their own thing, raising money in isolation, with little connection to each other or your broader mission after everything’s said and done.
Keith Clarke from The Princess Margaret Cancer Foundation saw this same challenge when his team launched the DIY Challenge in late 2020. But instead of accepting scattered efforts, they reimagined DIY as a community-building strategy.
The results? Over $3 million raised, thousands of new supporters, and a new pathway for individuals to become multi-channel champions across the Foundation’s portfolio of signature events and initiatives.
Keith and our Enterprise Client Experience Manager, Jordana Knoblauch will be sitting down August 20th at 1:00pm to they explore the strategies and lessons that have helped build DIY to Conquer.
Join the session to learn:
- How to identify/empower supporters who naturally become community fundraisers
- DIY-specific stewardship approaches that foster connections
- Pathways for DIY fundraisers to become multi-program champions, staying engaged across your initiatives
- Scalable, self-serve systems that encourage fundraising while maintaining authenticity
Meet the speakers
Keith Clarke
Keith serves as Director of Corporate & Community Partnerships at The Princess Margaret Cancer Foundation, where he oversees a diversity of community programs and fundraising initiatives. He co-created the Princess Margaret’s DIY to Conquer program in 2020, which has raised over $3 million for cancer research and engaged thousands of inspired supporters.
Keith’s held several roles across the Foundation. With over 15 years at The Princess Margaret Cancer Foundation, he has led high-impact fundraising initiatives, strategic partnerships, and community-driven events. He’s launched and grown signature events like The Journey to Conquer Cancer 5K and the DIY Challenge, collectively raising millions to support cancer research.
Jordana Knoblauch
Jordana is an Enterprise Client Experience Manager at raisin, where she currently works closely with some of the largest causes we partner with – including Keith and The Princess Margaret Cancer Foundation.
Based in Saskatoon, SK, Jordana also serves as Fundraising & Volunteer Director at Saskatoon Dog Rescue and as Entrepreneurship Case Coach at the University of Saskatchewan for JDC West, bringing both nonprofit leadership experience and deep community commitment to her work. When not at the virtual office, Jordana travels the world, cuddling foster puppies from the rescue she serves.