5 Giving Tuesday facts & 1,000,000 questions
September 18, 2025 – 11:00am ET / 8:00am PT
Cut through the noise with 5 surprising statistics from last year’s Giving Tuesday, then get real answers to your campaign challenges.
Every year, Giving Tuesday generates billions of dollars and just as many tips, articles, and best practices about how to “optimize your Giving Tuesday.” But how much of that recycled advice ends up helping you make better decisions for your cause come year-end?
This session is a bit different.
• Get 5 simple, but surprising facts about 2024’s Giving Tuesday from raisin and Double the Donation’s data.
• Then, an open floor for all of your questions about timing, corporate gifts, employer matching, donor stewardship, GT landing pages, form optimization, or any other #GivingTuesday challenges.
Amelia from Double the Donation and Tim from raisin will present the data, you ask the questions.
Speakers
Amelia Baumann
Partnerships Specialist,
Double the Donation
Tim Brandl
Director, Product Marketing,
raisin
Can’t make it live? Sign up anyways to receive the recording.
What to expect in the session
Facts (and just the facts)
5 Giving Tuesday statistics from 2024 that will actually inform your approach
Corporate gift opportunities
Corporate gift strategies that leverage Giving Tuesday’s unique donor psychology
Systems for conversion & stewardship
How to structure campaign websites, and sequences for gift matching, donor stewardship and timing with hands-on demonstration
Ask us anything
AMA-style Q&A to your specific questions about campaign strategy, form optimization, employer gift matching, and donor preferences
Meet our speakers
Amelia Baumann
Partnerships Specialist
Double the Donation
As a Partnerships Success Specialist at Double the Donation, Amelia has been working side by side with partner organizations within Double the Donation’s network to offer the most up to date and comprehensive corporate matching gift resources, research, and tech for fundraising institutions.
She’s passionate about equipping fundraisers with the tools and strategies they need to activate their donor bases and tap into corporate support.
Tim Brandl
Director, Product Marketing
raisin Software
For twelve years, Tim’s supported charities and nonprofits – like yours – launch successful online fundraising campaigns with the raisin Software. His interest in social good began as an undergraduate and graduate student, studying Political Science at Western and Wilfrid Laurier respectively.
Currently, Tim leads Product Marketing at raisin. At all other times, he’s chasing his two toddlers around the house.
Join the Giving Tuesday AMA with Double the Donation
Can’t attend live on September 18th? Sign up today, and we’ll send you a recording after the session ends.
Register for the session
