Let’s find your raisin solution

If Google Analytics 4 feels scarier than the first time you watched Saw 4, you’re not alone.

Confusing dashboards that seem cursed. Dimensions and metrics spoken in demonic Latin. Reports hiding in the shadows where you least expect them. 

GA4 is truly a monster to be slayed, and let’s be honest, with everything else on your plate, who really has time to grapple with it?

We’re here to help you slay the GA4 beast – just in time for year-end giving season – so you can finally understand:

  • Who your visitors are and where they’re coming from
  • How they’re interacting with your campaigns
  • How well you’re converting them into supporters

Alex and Tim from our team will guide you through this GA4 house of horrors, then take questions.

Spooky speakers
Alexandra Le Blanc

“Outlaw Allie” Alexandra LeBlanc
Client Experience Manager,
raisin

Tim Brandl dressed as Hamster

“Timmy The Hamster” Brandl
Director, Product Marketing,
raisin

Can’t make it live? Sign up anyways to receive the recording.

What to expect in the session

Setup and implementation

Lay the groundwork to banish confusion forever with proper GA4 configuration, including the often-cursed “cross-domain tracking” that’s essential for understanding the full journey of your supporters.

Key terms and concepts

Events. Dimensions. UTMs. Data Stream. Exorcise the jargon and understand what these terms mean, and how they help you track donor behaviour.

Reports to use

We’ll talk reports that matter most for nonprofits, and reveal where your supporters come from and what dark corners of your sites they explore.

E-commerce Conversions

Conversion tracking is out-of-the-box with raisin’s Google Analytics 4 integration (as opposed to “What’s in the box!?!?”). Learn how to track these conversions in GA4 and measure what’s working.

Basic exploration Reports

Unlock the forbidden power of custom analysis to illuminate your donor’s journey – where they materialize from, where they vanish into thin air and what mysterious paths lead to conversion (no séance or data science degree required).

Meet us on Devil’s Night October 30

Cast of horrors

Alexandra Le Blanc

Alexandra Le Blanc

Client Experience Manager
raisin Software

As Digital Client Experience Manager at raisin, “Outlaw Allie” rides alongside 80+ non-profit clients, helping them lasso innovative fundraising solutions and blaze new trails toward their missions. With over a decade in customer experience and B2B SaaS, she’s passionate about helping organizations reach their full fundraising potential through product adoption and strong client partnerships.

When she’s not in the saddle empowering nonprofits to strike gold, you’ll find Allie hitting the dusty trails with her wild mustang of a dog, Rudy. 

Tim Brandl dressed as Hamster

Tim Brandl

Director, Product Marketing
raisin Software

For twelve years, Tim’s supported charities and nonprofits – like yours – launch successful online fundraising campaigns with the raisin Software. His interest in social good began as an undergraduate and graduate student, studying Political Science at Western and Wilfrid Laurier respectively.

For eleven of those years, he’s worn a hamster costume for Halloween, striking fear into the hearts of young trick-or-treaters every October 31st.

Register for the session
Heart balloons in a hand on the fundraising campaign websites page.