From spark to flame: Building lasting DIY fundraising relationships
Wednesday, August 20th at 1:00 PM ET / 10:00 AM PT
Discover how relationship-first strategy transforms DIY fundraising from organizational afterthought to connected, thriving community.
Traditional DIY fundraising approaches naturally create isolated supporter experiences. But what if you could reimagine DIY as a community-building strategy that fosters deeper connections, drives ongoing engagement, and creates meaningful pathways between all your fundraising initiatives?
Hear from Keith Clarke at The Princess Margaret Cancer Foundation, who spearheaded the development of the Foundation’s DIY Challenge program and oversees it today.
We’ll explore the strategic shifts, real relationships, and operational changes that have helped Keith’s team turn individual third-party fundraisers into an interconnected network of engaged supporters that span The PMCF’s community and event programs.
Speakers
Keith Clarke
Director, Corporate & Community Partnerships
The Princess Margaret Cancer Foundation
Jordana Knoblauch
Enterprise Client Experience Manager
raisin
Can’t make it live? Sign up anyways to receive the recording.
What you’ll learn
Community identification
How to spot champions and what separates isolated fundraisers from community builders.
Strategic stewardship that builds bonds
Practical approaches for fostering connections between DIY supporters without overwhelming your team or forcing interactions.
A connected campaign strategy
Creating meaningful pathways between DIY efforts and other initiatives to build an integrated community of supporters.
Self-serve systems
How to launch a self-serve portal for fundraisers that encourages supporter interaction while maintaining authenticity.
Meet our speakers
Keith Clarke
Director of Corporate & Community Partnerships
The Princess Margaret Cancer Foundation
Keith serves as Director of Corporate & Community Partnerships at The Princess Margaret Cancer Foundation, where he oversees a diversity of community programs and fundraising initiatives. He co-created the Princess Margaret’s DIY to Conquer program in 2020, which has raised over $3 million for cancer research and engaged thousands of inspired supporters.
Keith’s held several roles across the Foundation. With over 15 years at The Princess Margaret Cancer Foundation, he has led high-impact fundraising initiatives, strategic partnerships, and community-driven events. He’s launched and grown signature events like The Journey to Conquer Cancer 5K and the DIY Challenge, collectively raising millions to support cancer research.
Jordana Knoblauch
Enterprise Client Experience Manager
raisin Software
Jordana is an Enterprise Client Experience Manager at raisin, where she currently works closely with some of the largest causes we partner with – including Keith and The Princess Margaret Cancer Foundation.
Based in Saskatoon, SK, Jordana also serves as Fundraising & Volunteer Director at Saskatoon Dog Rescue and as Entrepreneurship Case Coach at the University of Saskatchewan for JDC West, bringing both nonprofit leadership experience and deep community commitment to her work. When not at the virtual office, Jordana travels the world, cuddling foster puppies from the rescue she serves.
Join our DIY fundraising conversation with The Princess Margaret Cancer Foundation
Can’t attend live on August 20th? Sign up today, and we’ll send you a recording after the session ends.
Register for the session
