What top P2P fundraisers do differently
We studied 95,000+ participants to get the answer.
Be the first to find out what separates those who hit their goal from those who don’t.
What's inside
The #1 predictor of fundraising success
One action at registration changes everything. Top performers do it instinctively.
Why personalization matters more than network size
Donors give to people first. Here's how top fundraisers make that work.
The captain paradox
Team leaders raise less for themselves. ("Really?" you might ask) Understanding why helps you can better understand their role.
Profile of a $0 fundraiser
Spot the warning signs early and intervene before commitment fades.
Built on real data from 95,000+ participants
Our guide is based on original research by raisin, a fundraising technology company that has powered peer-to-peer
campaigns for 15+ years.
We looked at participant behavior across the top 105 Peer-to-Peer campaigns in 2025 and performed advanced statistical analysis to find out what actually drives fundraising results.
The most ambitious causes use raisin to grow year over year
Campaigns launched
30,000
Average P2P event fundraising goal achieved
99.6%
Fundraising growth
2.5x industry average
Long-term partners
300+
Over 1.5 million human connections made each year
Build more top performers into your next P2P campaign
Top fundraisers are 3x more likely to reach their goal. Our forthcoming analysis identifies the patterns and behaviors that predict their success.
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