
Landing pages are an effective and low-cost way to launch a compelling donor experience, allowing you to optimize every element of the page, from the headline and imagery to the call to action and a real-time progress bar, specifically for driving donations.
Best of all, they’re quick to spin up and launch. Watch as we build one in 30 minutes using the raisin Website Builder.
Year-end giving season can move quickly, but it’s not too late to launch a compelling donor experience. In this session, we build a year-end donation landing page in 30 minutes using the raisin Website Builder.
Watch as we create a year-end donation landing page that builds a persuasive narrative and is optimized for giving, from the hero and headline to a real-time progress bar to a compelling thank-you page.
Together, we cover:
Why a landing page?
Donation landing pages are an effective and low-cost strategy for year-end giving, but why?
All the essential elements
Drawing from B2C, B2B, and NFP examples, we review the must-haves for a donation landing page to successfully connect with your supporters and drive donations.
Website design and content management
Bring inspired and modern design to the giving experience with tips and tricks for hero banners, backgrounds, thermometers, animations, success pages, and more.
Presented by Tim Brandl