Google Analytics 4 basics to find out how your fundraising campaigns are performing
📅 Webinar recording: Thursday, October 30, 2025 - 1:00 PM ET / 9:00 AM PT
If Google Analytics 4 feels scarier than the Insidious franchise, you're not alone.
Confusing dashboards that curse you... dimensions and metrics spoken in demonic latin tongues... reports hiding where you least expect them...
But good news, it's mostly smoke and mirrors. Once you get past the abbreviations and terminology, Google Analytics is easy for fundraising pros of all technical background to grasp and get important info out of.
In this expert session, we're help you take down the GA4 beast so you can understand:
Who your visitors are and where they're coming from
How they're interacting with your campaigns
How well you're doing to convert them into supporters
Frequently asked questions
What is this GA4 webinar about?
This webinar recording introduces Google Analytics 4 basics for nonprofits and explains how teams can use GA4 to better understand fundraising campaign performance.
How can nonprofits use GA4 for fundraising campaigns?
Nonprofits can use GA4 to understand where visitors are coming from, how people interact with campaign pages, and how well campaigns convert visitors into supporters.
Is this webinar for GA4 beginners?
Yes. This session is designed for nonprofit teams that want a clearer, less intimidating introduction to Google Analytics 4 and how it applies to fundraising campaigns.
What can GA4 help nonprofits measure?
GA4 can help nonprofits look at visitor sources, campaign engagement, page activity, and conversion behaviour so teams can better understand what is working.
Why are you wearing costumes in the webinar?
Because Google Analytics is sometimes made out to be more intimidating and complex than it actually is... and it was an excuse for us to get in our Halloween costumes.