Don't be spooked by Google Analytics 4

If Google Analytics 4 feels scarier than the Insidious franchise, you're not alone.

Confusing dashboards that curse you... dimensions and metrics spoken in demonic latin tongues... reports hiding where you least expect them...

Since Google transformed Universal Analytics into Google Analytics 4, the platform's become a real beast. And let's be honest, between everything else on your plate, who's had time to grapple with how this monster of a system works?

Well, in this expert session, we're here to help you slay the GA4 beast so you can understand:

Who your visitors are and where they're coming from
How they're interacting with your campaigns
How well you're doing to convert them into supporters

Don't be spooked by Google Analytics

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