The secrets to email deliverability for non-profits and charities
Uncovering the secrets of email deliverability for charities
đź“… Webinar recording: Thursday, October 3, 2024 - 12:00 PM ET / 9:00 AM PT
Email is still the number one channel for donor engagement. But Google and Yahoo's sweeping authentically authentication changes have drastically changed how emails are delivered, how often they're opened and how many go to spam.
In this session, Robert Brandl, email marketing expert and founder of EmailTooltester.com, shared expert tips on navigating Gmail and Yahoo’s new spam filters, improving fundraising email deliverability, and growing your marketing list.
In the session, we cover:
Gmail and Yahoo’s changes to spam filters and how to best navigate them
Email deliverability best practices (packed with practical examples)
Emerging trends to grow your email list and reach more supporters
Robert Brandl is a web entrepreneur who has been featured in The New York Times, the Financial Times, Forbes, and Fortune Magazine. He is the founder, owner, and CEO of Tooltester S.L., which operates EmailTooltester.com.
EmailTooltester helps small and medium-sized businesses find the best email marketing, CRM, and automation tools–without the jargon or confusion.
It has been recognized as one of Europe's fastest-growing companies two years in a row (2021 and 2022) according to the Financial Times. Robert grew up in Germany and now lives in Barcelona, Spain.
This webinar recording explains email deliverability for nonprofits and charities, including how Gmail and Yahoo changes affect fundraising emails, spam filtering, and supporter engagement.
Why does email deliverability matter for nonprofits?
Email deliverability matters because fundraising emails need to reach supporters’ inboxes before they can drive donations, event registrations, campaign engagement, or list growth.
What does the session cover?
The session covers Gmail and Yahoo deliverability changes, spam filter best practices, practical email examples, and trends for growing a nonprofit email list.
Who is Robert Brandl?
Robert Brandl is the founder and CEO of EmailTooltester.com, where he helps organizations compare and understand email marketing, CRM, and automation tools.
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