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PMCF Road Hockey's playbook for world record-breaking success

How the Princess Margaret Cancer Foundation Road Hockey retains 80% of its players and became the largest fundraiser in its category

Road Hockey player celebrating with fist in the air
Event photo of thousands of PMCF Road Hockey players

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Hockey fans are known for their passion, so can you imagine thousands of hockey players coming together to take on cancer? Well, that’s what happens at The Princess Margaret Cancer Foundation Road Hockey, a dusk-to-dawn street hockey fundraising event every fall.

The results are literally record-breaking. 

Quick stats

  • In 2026, The Princess Margaret Road Hockey rallied 1,900 participants on 167 teams

  • Together, raised an astounding $3.19 million for vital cancer research at the Princess Margaret Cancer Centre

  • Led to the Guinness World Record for the largest road hockey fundraiser in the world, breaking a mark already held by the event

  • Recognized as a Top 30 P2P Fundraising event

  • In 14 years using raisin, Road Hockey has raised over $36 million

  • 80% of players return year-over-year

Some friendly competition

On the way to the event’s historic achievement, Road Hockey players and teams collected funds with individual player and team fundraising pages built on raisin’s Peer-to-Peer module, which has powered the event’s fundraising since 2013.

Fundraising is a source of competition amongst Road Hockey players and teams — perhaps not surprising given the passion of hockey fans. In this spirit, teams are placed into divisions by industry with winners crowned on event day. Team and player fundraising results are broadcast in real-time on their pages, along with a custom leaderboard that’s sortable by division.

Leading up to draft day it’s not uncommon for teams to “scoreboard watch” to see who will lead the tournament in fundraising and have an opportunity to draft one of the NHL alumni and celebrities in attendance to play on their team.

Laptop with Road Hockey homepage

White glove treatment

The Road Hockey Team at the Princess Margaret Cancer Foundation (PMCF) is the most supportive in the game.

The PMCF understands that fundraising isn’t always easy and works directly with their players, hosting workplace orientations, sharing toolkits and just generally being available for assistance. Even small things like knowing players on a first name basis make a difference. 

By getting to know players and accommodating their preferences, Road Hockey not only creates a world-class game day experience, but develops long-lasting connections with players – over 80% of whom return year-to-year

Road Hockey Player in custom jersey
Two Road Hockey players in hats speaking before the game
Children lined up for the kids game at PMCF Road Hockey

Our impact at a glance

YOY increase in fundraising
26%
Raised
$3,190,000
Player retention
>80%
Years with raisin
14