What’s new in raisin

AI-powered Personal Story Writer for fundraisers

A personalized fundraising page is the single biggest predictor that a fundraiser reaches their goal, according to our forthcoming analysis of 2025’s 105 most successful P2P events. But for many fundraisers, staring at a blank text box is where momentum stalls. The Personal Story Writer, powered by AI, changes that.

The Personal Story Writer is the latest feature in our Peer-to-Peer Fundraising Portal that leverages to help P2P fundraisers find their voice.

What’s new:

Guided prompts that unlock the story

Instead of a blank page, fundraisers answer three simple prompts: why they’re participating, why this event matters to them personally, and why they’re asking friends and family to give.

The Story Writer takes those responses and crafts a publish-ready story that connects with the people who know them best and are most likely to give.

Refine until it’s right

Results maybe aren’t quite there? Fundraisers can regenerate for a fresh draft, refine with an additional prompt, or edit the text directly. They stay in control while the AI handles the heavy lifting.

About the approach:

AI features are configurable through Participant & DIY Settings on a campaign-by-campaign basis.

Similar to our AI-assisted social posts, in the interest of trust and transparency, we’re not hiding the model behind this new feature. Here’s what goes into story creation:

• Open AI’s API
• The base prompt is, “You are a fundraising story writer helping someone create an authentic personal story for their peer-to-peer fundraising page.”
• The following inputs:
  • Organization’s name
  • Campaign name
  • Campaign Goal
  • Content on the campaign’s home page
  • Participant’s Fundraising Goal
  • Existing content on the Participant’s fundraising page
  • The above Participant-defined inputs for: 1) Reason for participation; 2) Connection to the cause; 3) Donation ask
• Output length of 110-160 words, 2 paragraphs

A small internal team of humans reviews the model and its outputs. Outputs purposes are for quality assurance and outputs are retained per Open AI’s 30-day policy.

Through the evaluation, we’ve been pleased with just how inspiring and heart-warming (even human?) the beta results have been. Here’s one such example, with names redacted:

“I’m excited to be part of [Event Name] 2026 because it brings together two things I care about a lot: helping kids and having fun with an amazing car community.

Supporting the [Organization’s Name] means families with sick kids get help when they really need it, and I love that this event turns that support into a day full of energy and smiles.

My goal is to raise [Fundraising Goal], and every bit brings us closer to making life a little easier for families facing childhood cancer. If you’re able to donate, please support my page and help me reach that goal. Your support means more help, more programs, and more moments of joy for kids and their families who are going through a really tough time.“

Why it matters:

AI in the charitable space so far has mostly meant clever tactics aimed at donors – upselling, micro-targeting, conversion optimization. Donors notice and their trust erodes over time.

Instead, we’ve taken a different, more sustainable path that leans into your supporters’ creativity. Our AI tools sit with the fundraiser, who already has a lot on the go, and aim to accelerate the good they’re trying to do for you.

The data backs it up here: fundraisers with a personal story on their page raise more and hit their goals more often. Moreover, fundraisers told us that content is where they’d like the most help in their fundraising efforts.

The Personal Story Writer removes that blank-page feeling so every fundraiser – not just confident writers – can tell their story to their donors.

Share P2P personal fundraising pages and team pages directly to Instagram Feed & Story

More and more, Instagram is where people are sharing their lives in small, daily moments. Now your P2P fundraisers can show up in the scroll, posting an event-branded card – complete with their photo, amount raised, and progress toward their goal – to their Story or Feed in a couple of taps.

What’s new:

Share directly to Instagram from Participant and Team Pages & the Fundraising Portal

Peer-to-Peer fundraisers will now find Instagram sharing options directly on their personal page and team pages on public P2P fundraising sites, as well as within their logged-in Fundraising Portal.

Clicking the Instagram “Share” icon allows fundraisers to select from a set of branded card options that are automatically populated with their photo and fundraising progress, and with your event brand.

Share to Feed or Story

Fundraisers can choose from a small library of cards, based on how and where they want their ask to land:

• Share to Instagram Story: Instagram Stories keep the ask in the moment and gone in 24 hours. Fundraisers can further personalize their story card with all of Instagram Story’s built-in features to add links, music, badges, text, GIFs, location tags, mentions and more.
• Share to Feed: Feed posts, what Instagram’s most notable for, stick around, giving it more time to reach people who might have missed it the first time.

Branding and personalization are automatic

Each card pulls the event’s branding off your website alongside the fundraiser’s photo, name, amount raised, and progress toward their goal. Cards are generated on the fly so they’re always current. Whenever a fundraiser shares, their card reflects exactly where they are in their journey.

Why it matters:

Your fundraisers are already on Instagram, connected to the friends and followers most likely to give. We’re glad to get this highly-requested feature into your fundraisers’ hands so that it’s easier for them to reach the folks already following their lives.

Expanded Analytics fields

More fields have been added to raisin Analytics so you have more ways to slice your data.

What’s new:

We’ve added the following fields to the Transactions data set:

• Transaction Error Code – Available for raisin Payments customers. When a transaction is declined, an error code is returned from the card issuing bank.
• Transaction Error Description – Available for raisin Payments customers. When a transaction is declined, a detailed description is returned from the card card issuing bank detailing why the card was declined.
• Cardholder Name – When made available by the payment processor
• Cardholder Expiry Date – Also when made available by the payment processor
• Payment methods for Apple Pay and Google Pay

New Payment Methods: Apple Pay & Google Pay

Available with raisin® Payments

What’s new:

Eligible organizations using raisin® Payments can now accept Apple Pay and Google Pay at payment.

When switched on, Apple Pay becomes available to donors on Apple devices, while Google Pay works across a broad range of browsers and devices. There are no additional fees to use either payment method.

Why it matters:

Digital wallets make it faster and easier for donors to give – no card details to enter, just a tap to confirm. With consumer reports showing 20% adoption – especially among mobile users and younger online shoppers – offering these options at checkout reduces friction and can help improve conversion.

AI-assisted Social Posts for Peer-to-Peer Participants

Finding the right words for a post on Facebook or LinkedIn is hard at the best of times. In Peer-to-Peer fundraising, it sometimes feels even harder for your supporters to explain their “why”, how it will benefit your organization and then making the ask to friends or family to donate.

With AI-powered social posts, your P2P fundraisers can now quickly generate copy for different asks and social channels. AI-generated posts are available in the Get Social section of the Fundraising Portal for participants when AI posts are enabled by you.

What’s new:

When enabled in your P2P fundraising campaigns, the “Get Social” area of fundraisers Fundraising Portal will serve up AI-assisted posts written in three different tones across six different call-to-actions:

• Join Event: Inviting others to join the event they’re a part of
• Awareness: Spread awareness about the campaign they’re in and your cause
• Progress: Promote how much they’ve raised
• Gratitude: Express thanks to supporters so far and encourage others to donate
• Personal To Me: Shares why the cause matters to them, with specific reference to details on their personal page
• Impact: Focuses on how donations they receive will make an impact to the beneficiary or your cause

Participants can choose a post and quickly share to Facebook, LinkedIn and X, copy it to their clipboard to share elsewhere, or click to edit and make it even more their own.

About the approach:

AI transparency and ethics are critical to us. As such, the feature is in Open Beta. The model behind the posts employs the following inputs:

• OpenAI’s API
• The base prompt for the model is, “I am a participant in a Peer-to-Peer fundraising campaign and need help writing social media posts. The goal is to inspire my personal network (friends, family, colleagues) to donate to my personal fundraising page.”
• Only the following data are considered as inputs:
  • Your Organization Name
  • Your Organization Website URL
  • Your Event Name
  • Your Event’s Website URL
  • Your Event’s Date
  • Personal Fundraising Page URL of the Participant
  • Participant’s Fundraising Goal
  • Participant’s Total Achieved (Raised)

Our internal team of humans reviews and evaluates the model and its outputs. Outputs are evaluated for quality, and only retained for 30 days, according to Open API’s stated retention period. Only approved individuals have access to this data, which is secured by password within OpenAI.

Why it matters:

Last year, we implemented a similar feature after peer-to-peer sign up with the “Peer-to-Peer Super Starter” onboarding flow, which saw positive adoption and social shares.

Now, donors to those same fundraisers have the more opportunity to share the good they’re doing for them. Each share represents “earned media” and powerful social proof that can inspire others in a donor’s network to get involved.

New year, new look for Analytics

New year’s cliche’s aside, raisin Analytics has a fresh coat of paint, along with an expandable tray on the left hand-side to navigate to Reports, Campaigns, raisin Payments and head back to Classic.

Why it matters:

We’ve heard from many of you in 1:1 interviews, user tests and surveys over the course of R&D for the new Campaign Design and administrative experience.

The refreshed look of Analytics reflects your feedback and layout preferences, and representative of where we’re taking the product in 2026.

Have feedback or thoughts? Let’s dive deep in a discovery session together.

Enhanced social share for P2P donors

Donation success pages on Peer-to-Peer fundraising campaigns now include upgraded social sharing options.

The success page has long been an under-utilized moment in the donor journey and is a crucial stewardship touchpoint (and one we’ve written about before). By adding better social sharing options at this point, we’re helping you capitalize on the emotion your supporters are feeling after giving, and helping your supporters share the good they’re doing for you.

What’s new:

The new social share widget presents donors with a pre-composed social post that highlights their support of the event and a soft call-to-action to get involved, along with one-click options to share across major platforms.

Donors can personalize the post, or simply share the message written for them.

The widget is added to the donation success page automatically as part of the page “System Content”.

Why it matters:

Last year, we implemented a similar feature after peer-to-peer sign up with the “Peer-to-Peer Super Starter” onboarding flow, which saw positive adoption and social shares.

Now, donors to those same fundraisers have the more opportunity to share the good they’re doing for them. Each share represents “earned media” and powerful social proof that can inspire others in a donor’s network to get involved.

A more personal P2P donation experience

Peer-to-peer fundraising is personal. When donors give to a P2P campaign, they’re – at least initially – supporting someone they know and care about who’s asked them to give. We’ve redesigned the donation flow to reflect that.

What’s new:

Fundraiser visibility throughout the journey

The person or team donors are supporting now stays front and centre from the moment they land on the donation page through your final review before submitting. When donors select or enter a donation amount, the new participant profile card on the page updates in real time to show how much closer your gift brings them to their goal. Together, these visual reminders that keeps the relationship – and the impact – clear at every step.

Dynamic impact messaging

When donors choose an amount, they’ll also see a personalized message showing exactly what their gift accomplishes for the fundraiser’s campaign. Whether it’s pushing them past a milestone, bringing them 10% closer to their goal, or helping them cross the finish line, stewardship messaging adapts based on where they are in their journey. Donors see their impact before you even click “donate.”

A couple of other changes

• Refreshed giving matrix, replacing radio button options with more modern buttons
• Rounded borders on sections in the form
• Lock icon and dynamic gift amount added to the final “Donate” button on submission
  

Why it matters:

P2P giving has always been driven by relationships. These updates make that connection tangible throughout the donation process, creating a warmer, more human experience that celebrates both the cause and the person running toward it.